Close view of the Flying Tiger Pearl Snap embroidery, piping and pearl snaps.

The first collection

Original pearl snaps & hats.

Designed around the places and stories people actually care about.

Shop the collection

Fall 2026

Shop the collection

Pearl snaps and hats. Small first runs.

Preorder

Cream Flying Tiger short-sleeve pearl snap shirt.

Flying Tiger Pearl SnapCream / Navy / Orange$85

Coming soon

Surf Squad Pearl SnapDetails coming soon

Preorder

Navy and orange Auburn Meat Lab mesh snapback cap.

Meat Lab CapNavy / Orange$34 Preorder

Cream and navy Raptor Performance Hat with embroidered eagle.

Raptor Performance HatCream / Navy / Orange$34

Coming soon

Surf Squad HatDetails coming soon

Coming soon

Retro State HatDetails coming soon

Friends standing beside the ocean in Hawaii.

Our story

Started at Auburn. Put into motion in Hawaii.

Carson and Cooper started Swell to make the hats and shirts they could never find: original pieces connected to real places and stories, beginning with Auburn.

The Swell Journal will eventually be where we share more of those stories. For now, we are focused on making the first collection right.